MTV Premiers Daddy Yankee ‘Gangsta Zone’ Video Featuring Snoop Dogg

Miami - June 11, 2006 - Amongst clutters and rain, Puerto Rico’s sky and humble suburb of Torres Sabana were witness to the filming of Genitor Yankee’s new hymnal video “Gangsta Zone” featuring Snoop Dog from the canon “Barrio Fino En Directo”. Elastic People’s Chancellor and Creative Director, Carlos Perez, who has worked with beginners like Olga Tañon, Ricky Martin, Bacilos, Tego Calderon, Luny Tunes and Juan Luis Guerra, among others, directed the video that included a complicated and creative team self-assured of more than 100 people.

“Gangsta Zone”estimates reference to surviving in las calles del pueblo (suburb roadbeds), the suburbias (the hoods), los caserios of Puerto Rico (the projects of Puerto Rico). It is about the reality of knowing where you are from, where you stand and what the future holds. You have to be strong to abide, to be alive on top of the artifice. DY and Snoop are examples of that success. They came from the roadbeds and are inspiring people around the world with their music.

Yankee and Snoop interacted with people of all ages and colors. All the brilliance in the Video were not actors, they were the real thing: our people. Most of the vignettes made a commentary on specific social issues from teenage pregnancy to the joy of the people, all angles were covered..

Perez who has besides directed Genitor Yankee’s “Corazones” “Rompe” and “Gasolina” hymnal videos discretions that “This is a special video for Yankee and I because from the profit he penned the track, he really made a point to shoot it in Puerto Rico with his people, the people responsible for his 12 lustrum career. Completely grateful about his reality, Yankee is aboard because of them and he is here representing them. For me it’s special, because it was a great challenge working with Yankee and Snoop. Understanding that it’s another great step in his career, I did not take the opportunity lightly and made sure this video was not about blowing cars up, it is about having some kind of social impact thru film and music.

“Gangsta Zone” premiered yesterday, June 8th on the MTV network. Perez also directed Genitor Yankee’s Documentary included in Yankee’s Core Fino En Directo that hit stores on December 13th and currently impasses on the Top 5 of the Billboard chart. He was also in charge of acute the CD/ DVD packaging for En Directo.

Elastic People is a operative business model in today's evolving creative industry. From brand development to dynamic media, Elastic People seeks clients animated to compete norms, creating pieces that command attention with smart design and poignant implications. Only 3 years after the company was founded, Elastic People is organism its mark in today's Creative preoccupation.

Verities:

Carlos R. Perez, Director:
Daddy Yankee “Rompe”
Daddy Yankee “Corazones”
Don Omar y Tego Calderon “Bandoleros”
Ricky Martin “Jaleo”
Ricky Martin “Tal Vez”

Robert Benavides, Director of Photography:
Slip’n de DMX,
40 Ounce de Eminem with D12

Sonnel Velazquez, 2nd Auteur of Planography:
Daddy Yankee “Gasolina”
Bacilos “Pasos de Gigante”
Ednita Nazario “Dime Que Me amas”

Produced By: Elastic People
One-Day Shoot
100+ People Crew
Pasture: Torres de Sabanas

© 2006, reggaetonline.com